Naturalia – Milan Design Week 2025

Milan Design Week 2025. Naturalia was Buccellati’s multisensory exhibition in Piazza Tomasi di Lampedusa: three immersive rooms drawing on forest, mountain and sea, reading the Maison’s most iconic silver collections through the lens of untouched nature. Concept and executive production by Balich Wonder Studio, creative direction by Claudio Sbragion.

With Karmachina we produced the animated content for two of the three rooms, the mountain and the forest. Digital projection, Mary Lennox’s botanical scenography and Emiliano Bagnato’s sound design were built to read as a single landscape, where silver becomes an organic extension of the natural world rather than an object displayed inside it.

Our part was the 3D art and the video post-production of those two environments: long, slow sequences with no visible beginning or end, so that the room reads the same whichever moment a visitor walks into.