The Sound of the Future
Commissioned by Auge HQ for Amplifon, this project was conceived as a large-scale LED wall experience designed to translate the value of sound into a compelling visual language.
The challenge was to make an invisible phenomenon tangible, creating a visual narrative capable of expressing how sound shapes our perception of the world and enriches everyday life. Through a combination of motion design, abstract forms, light, and fluid transformations, the content explores the emotional and sensory dimensions of hearing, turning sound into an immersive visual experience.
The result is a dynamic installation piece that communicates Amplifon’s mission through a poetic and engaging visual journey, highlighting the fundamental role that sound plays in human connection, awareness, and quality of life.
Year
2018
Client
Amplifon
Agency
AUGE HQ
Visual and Motion Design
Ignazio Lucenti